Developing Your MSRP

Far too many wines fail because of an unsuitably high price point upon release to market. Here at Legacy, we provide advice and marketing strategies to help your product succeed. Steve’s unique experience purchasing wine at a discount for Pennsylvania’s Chairman’s Selection® program has given him inside knowledge about pricing wine. This experience allowed him to identify three pitfalls for wineries that ultimately offered their wine at a deep discount: First, they produced more wine than they could sell. Second, the product was priced too high. Third, the quality wasn’t good. With this insight, Legacy in a Glass will have your wine suitably priced right from the start.